5 Keys to Leverage the Internet
and Empower Your Business
- Give your customers what they want. Even if you really like something, it doesn't mean that your customers will. Listen to the voices of customers and potential customers, and find out what matters to them. Remember, the customer is always right. Particularly for businesses that operate online, assessing your customers’ wants and needs is relatively easy. There are many ways to conduct online surveys that give you all of the information you need, while at the same time providing another good reason to communicate with your market place.
- Utilize social media for free advertising. Social media sites are great for advertising who you are and what you do because, after all, billions of people use them every day and they're free. It's a great way to leverage Internet clout. Don't be shy! Get out there and mingle. Just make sure to stay professional, because customers can find your social media profiles. It’s also a great idea to use social media to directly access specific niche segments of your market. Because social media makes it so easy to connect with like minded people, you can effectively launch multiple campaigns to multiple niche segments simultaneously.
- Show why your product is valuable. You have competitors, and they're all trying to say that their product is better than yours. To empower your business, be sure to prove to your customers that what you're offering them is the best value for their money, so that they'll buy from you and you alone. A good way to do this is by featuring testimonials on your website from raving fans. Unlike marketing or sales copy, real testimonials carry significant weigh and credibility, making your story more believable to the customers who read them.
- Get your name out there the right way. Make sure you have a high-quality site and/or blog, and that you deal professionally with everyone. If you don't, you'll only be gaining notoriety in the form of complaints, which is never a good thing. This is your brand, and you want to make sure it sparkles in the marketplace.
- Sell something that people need at a price they can afford. Too many companies either charge too much or don't offer a product that people can really use. Don't be one of those companies. It’s about finding a hungry market and then filling the demand. Don’t forget to base your business on a fair and equal exchange of value, however.